Brilliant work Rahul. I couldn’t put down my phone after reading the initial summary. Thanks for sharing this. Great stuff and equally awesome kukuFM founders vision.
This is brilliant stuff, Rahul! Very well researched and insightful. Going to binge as much as I can from this newsletter. While I’m not the TG, I’m going to dig into KukuFM and explore what I can. Thanks so much for writing this.
Great story as always! Deep user + market insights wrapped up in excellent storytelling. Product nerd in me would have loved a more detailed UX/Product audit of their app to round things up.
Noticed a small bug as well: clicking on the share redirects to another blog and shares that blog.
I have a follow-up question though. Somewhere you mentioned that: "The first product they cooked up was a short video app, that was quickly discarded." Any insights on why?
The short video apps like TikTok, Reels, Josh, Moj, etc are gaining lot of traction then why KukuFM founder's discarded this idea?
This was wonderful story, Rahul. Really hits the nail with "We learnt that acquiring knowledge directly leads to an increase in self-worth. People get happy that they can tell their friends about a certain business concept or historical event, or that certain content enables them to acquire a new skill or qualification”.
Having lived much of my life in my small village in Gujarat, I have observed this first hand. I can actually draw many parallel between insights and conclusion you reached upon and my own experience here in terms of user behaviour.
Hey Rahul
Thanks for letting us know about KukuFM. t's an incredible story, great insights into Bharat
U really have a great knack on researching and sharing a lot of different interesting topics 👍
The very best to U on your journey 🤗
Brilliant work Rahul. I couldn’t put down my phone after reading the initial summary. Thanks for sharing this. Great stuff and equally awesome kukuFM founders vision.
This is brilliant stuff, Rahul! Very well researched and insightful. Going to binge as much as I can from this newsletter. While I’m not the TG, I’m going to dig into KukuFM and explore what I can. Thanks so much for writing this.
Great story as always! Deep user + market insights wrapped up in excellent storytelling. Product nerd in me would have loved a more detailed UX/Product audit of their app to round things up.
Noticed a small bug as well: clicking on the share redirects to another blog and shares that blog.
Amazing insights on a product truly built for Bharat. The PMF shows that even Bharat pays when it sees value! Great story telling Rahul
Awesome Work Rahul, so detailed and well explained. Thank you.
Loved this piece, Rahul. Great share.
I have a follow-up question though. Somewhere you mentioned that: "The first product they cooked up was a short video app, that was quickly discarded." Any insights on why?
The short video apps like TikTok, Reels, Josh, Moj, etc are gaining lot of traction then why KukuFM founder's discarded this idea?
A perfect reading for independence day today.
Experiments like KuKuFM inspires me.
Thank you Rahul for bringing it closer in such an engaging manner.
This was wonderful story, Rahul. Really hits the nail with "We learnt that acquiring knowledge directly leads to an increase in self-worth. People get happy that they can tell their friends about a certain business concept or historical event, or that certain content enables them to acquire a new skill or qualification”.
Having lived much of my life in my small village in Gujarat, I have observed this first hand. I can actually draw many parallel between insights and conclusion you reached upon and my own experience here in terms of user behaviour.
So, Kudos for that👏